Who we are

 

Architects, Alice Crayford and Amelia Phewa lead the team at North40.

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Amelia Phewa

Architect, Founder of North40

Since qualifying as an Architect, Amelia has worked for a number of national and local practices across the education, commercial and residential sectors. She has worked in South Africa, London and Yorkshire. The majority of Amelia’s experience has been gained within the residential sector from delivering large scale developments to creating bespoke one off homes for clients. She is a passionate designer who brings creative flair and a skilled ability to unlock the potential of a site. 

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Alice Crayford

Architect, Founder of North40

Alice began her career in Scotland, working on a range of social housing and private projects, realising small complexes of flats and houses. Following a move to Yorkshire, Alice has gained over 15 years of experience working on bespoke residential projects. She has worked for developers and private clients, across a range of projects typologies. Alice has good construction knowledge and a meticulous approach to planning and detail.  She also oversees the smooth running of the practice.​

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At the heart of our architecture practice are two women who deeply understand the rhythm, structure and beautiful chaos of family living. We know that a successful home isn’t just about square metres and materials — it’s about balance, flow and creating spaces that support everyday life. Our designs reflect the way people really live. Thoughtful layouts that bring everyone together, quiet corners for retreat, practical storage where you need it most, and natural light that lifts every room. Structure and harmony sit at the core of everything we create — carefully considered architecture that feels calm, functional and timeless. We are proud to work with homeowners throughout Yorkshire and Northern England, offering a personal, collaborative approach from concept through to completion. Whether you’re planning an extension, renovation or a new build, we bring clarity, creativity and careful attention to detail at every stage.